The public debate is loud: social media is either “destroying childhood” or being unfairly demonized. Parents are stuck between ban it and let them roam. The evidence is quieter and more nuanced: there is no coherent scientific basis for blanket bans on digital access for children. What the research does support is age-appropriate, safeguarded access, plus clear accountability for platforms.

A full feature on our first Liaura Creators and the incredible learning value they bring to Liaura

At Liaura, we know that bullying — whether in school corridors or online spaces — has long-lasting impacts on children’s wellbeing. The digital world, in particular, can amplify these harms. Cyberbullying doesn’t end at the classroom door; it follows children into their homes, often unseen by parents until the damage is done.

Liaura isn’t just another app. It’s our vision for a safer, more intentional digital world for children, where wellbeing, learning, and connection come first. That Prolific North recognized that in its coverage is validation — but also encouragement to keep pushing.

At Liaura, we support the spirit behind these efforts: protecting children from harm and reducing unnecessary digital pressures. However, as with any complex issue, the reality is more nuanced.

The #SmartphoneFreeChildhood campaign highlights growing concerns about kids and phones. But if not smartphones, then what? Liaura offers a safe, guardian-managed digital alternative where children aged 6–13 can connect, play, and build essential life skills.

Young people in the UK are facing overlapping crises. From worsening mental health and social division to fears about the future,...

Educational games offer several benefits for children, and is one way to allow them online gaming time, whilst still enhancing...

What do your children know about the online world? How often do you speak about it?   Social media is everywhere, it’s difficult to...