Mobile app end-user licence agreement (EULA)— Liaura
Effective Date: 26/10/2025
We are Liaura Limited, a company registered in England and Wales under company number: 16228737 and our registered address is Capital House, 272 Manchester Road, Droylsden, Manchester, England, M43 6PW, the creators of Liaura (referred to below as ‘Liaura’).
You must be at least 6 years old to be a supervised user under the app and at least 18 years old to download and use the supervisory part of the app (you are referred to as the parent or guardian if you are supervising a child on the app).
The App is made available in the United Kingdom, European Economic Area, North America (United States and Canada), Singapore, and other territories where Liaura is lawfully offered.
If you access the App from another country, you are responsible for ensuring that your use complies with applicable local laws. Nothing in these Terms limits your rights under mandatory local consumer or data-protection legislation in your country of residence.
The app is currently only to be used on mobile devices such as mobile phones and tablets.
Please note that we limit our liability as described in Clause 3.2 16 and 17 – if you do not agree to this, please do not use the app.
1 This agreement
1.1 We license you to download and use the app provided you follow all of the rules described in this agreement. The licence:
1.1.1 is only for you personally (including supervised children) and for non-business use;
1.1.2 starts when you download the app; and
1.1.3 covers content, materials, or services accessible from, or bought in, the app including all of our support resources. It also covers updates to the app unless they come with separate terms, in which case we will give you an opportunity to review and accept the new terms.
1.2 In this agreement, we refer to the store (iOS App Store, Google Play) that you download the app from as the ‘App Store’ and we refer to their rules and policies as the ‘App Store rules’. You must comply with the App Store rules as well as this agreement but, if there is any conflict between them, you should follow the App Store rules rather than the equivalent rule here.
1.3 You do not own the app or any of its contents but you and your supervised children may use it on devices that you own or control, as permitted by the App Store rules and in line with these terms.
1.4 If you sell or give away the device on which you have downloaded the app, you must first remove the app from the device.
1.5 You are not allowed to:
1.5.1 modify the app’s code in any way, including inserting new code, either directly or through the use of another app or piece of software;
1.5.2 deliberately attempt to avoid or manipulate any security features included in the app; or
1.5.3 pretend that the app is your own or make it available for others to download or use (including by way of copying the code of the app and creating an independent version).
1.6 If you encounter any content that violates these Terms or poses a risk to user safety, please report it immediately via our in-app reporting feature or by contacting our support team at hello@liaura.app.
1.7 In the United States, Liaura complies with the Children’s Online Privacy Protection Act (COPPA). Parents or guardians must provide verifiable consent before a child under 13 may access the app. We may use appropriate methods such as ID verification or payment authentication to establish parental consent.
2 Charges
2.1 The app is a subscription service and you will pay the charges for the App as specified by the App Store who will facilitate payments for the app.
2.2 If a free trial is offered at the time of your subscription, you will not be charged during the stated trial period. Unless you cancel before the trial ends, the App Store will automatically charge the card you registered with them on the first day after the trial period ends. The availability, duration, and terms of any free trial are subject to change and may vary depending on promotional offers or your location.
2.3 Charges are not refundable except as explicitly stated under the terms of this agreement or the end user agreement with the App Store.
2.4 While the App is in BETA there is no charge but note that there are special rules relating to accessing the App during the BETA phase which are stated in more detail in clause 4 below.
3 Content Moderation and Filtering
3.1 The App aims to reduce inappropriate content being shared by minors by:
3.1.1 providing parents or guardians with the ability to see and moderate their children’s online activity; and
3.1.2 robust content moderation measures, including human moderation and keyword filtering, with the aim of preventing the sharing of inappropriate or harmful content by minors; and
3.1.3 using third-party API services including but not limited to Tenor (for GIFs) and Unsplash (for images) which use SafeSearch and filtering functionalities which prevent the display of inappropriate content.
3.2 Notwithstanding clause 3.1 above, the App does not promise or warranty that all inappropriate content will be completely blocked. Failure to block inappropriate content could be caused by the failure of third party moderation systems, the failure of a parent to properly moderate their children’s use in line with our guidelines or malicious third parties intentionally hacking through protections.
4 Beta Testing and Focus Group Participation
4.1 Participants in focus groups or beta testing acknowledge that they are using a pre-release version of Liaura, which may contain incomplete features, potential bugs, or evolving safety measures. Liaura App is actively working to improve its safety protocols, but by using this beta version you agree that you understand and accept the risks of using an unfinished version of the app.
4.2 Parents and guardians participating in the testing remain fully responsible for their child’s safety and should actively supervise their use of the platform at all times, this is the responsibility of the parents and although Liaura App aims to make children’s activity safer it can only do this with the responsible supervision of the parents or guardians.
4.3 Liaura is not liable for any unintended content exposure or issues arising from the beta version, and parents/guardians accept that safeguards may not yet be finalized and should still supervise their children’s use of their digital content as they would without Liaura while still in Beta.
4.4 Beta testers and focus group participants may be required to provide feedback and agree not to disclose confidential details about the app’s functionality, safety measures, or design to external parties without written permission from Liaura.
4.5 Any feedback provided to us (during Beta testing, in a focus group or otherwise) is given to us without any expectation of a financial reward and in the full understanding that any ownership rights in intellectual property relating to the feedback (and any changes made in connection with the feedback) shall be transferred to us immediately on being provided. You agree to assist us by taking any reasonable actions to ensure that the ownership transfers successfully to us.
4.6 Liaura reserves the right to modify or discontinue beta testing access at any time.
5 Ordering Liaura from us
5.1 Below, we set out how a legally binding contract between you and us is made.
5.2 You place an order by visiting either Google Play or iOS App Store. Please read and check your order carefully before submitting it.
5.3 Before you place your order, you must check that the hardware and software requirements of your computer or device mean that you can download Liaura. See the technical information below if you want to see the requirements.
5.4 Once your subscription has been successfully accepted on the App Store, we will provide you with access to Liaura.
5.5 We or the App Store may contact you to say that we do not accept your order. This is typically for the following reasons:
5.5.1 Liaura is unavailable;
5.5.2 the App Store cannot authorise your payment;
5.5.3 you are not allowed to buy Liaura from us;
5.5.4 we are not allowed to sell Liaura to you; or
5.5.5 there has been a mistake on the pricing or description of Liaura.
6. Technical requirements
To use the app your device needs to comply with the minimum requirements of the App Store and you must ensure you are using the latest version of your device software.
7. Support and communications
7.1 We provide free video tutorials on YouTube and in-app showing how to use the app.
7.2 By creating an account on Liaura, you agree to receive essential service-related communications, including onboarding guidance, feature tips, and product usage support. These messages are designed to help you and your family make the most of the Liaura app and are considered part of the service. You may manage your communication preferences at any time via your account settings or by contacting us.
7.3 If you need to get in touch with us, you can use any of the following methods:
Contact page https://liaura.app/contact
Social instagram.com/liaura.app
Email hello@liaura.app
Post 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ
If we need to get in touch with you, we will do so by email or an in-app notification.
8 Privacy and your personal information
Protecting your personal information is important to us. Our Privacy Policy at https://liaura.app/privacy-policy explains what personal data we collect, how and why we collect, use, store, and share it, your rights in relation to your data, and how to contact us or a supervisory authority if you have any concerns.
If you are resident in the European Union or EEA, you have additional rights under the GDPR, including the right to access, rectify, or erase your personal data, restrict or object to processing, and the right to lodge a complaint with your local supervisory authority. You may also contact our Data Protection Officer at hello@liaura.app for privacy concerns.
We only process special category data (such as information relating to children) with your explicit parental consent. We collect only the minimum data necessary to provide our service, and we never sell your personal information. We may share data only with trusted third-party processors when necessary to deliver the Liaura platform securely and effectively.
9 Collection of technical information
We may collect and use technical data that might include, for example, the specifications of your device and its software in order to help us provide software updates, product support, and other services related to the app. We may also use this information, as long as it is in a form that does not personally identify you, to improve products or to offer new services or technologies to you.
10 Acceptable use
10.1 You must not use the app to do any of the following things:
10.1.1 break the law or encourage any unlawful activity including but not limited to the Online Safety Act 2023;
10.1.2 send or upload anything that is (or might be considered to be) defamatory, offensive, obscene or discriminatory;
10.1.3 infringe our or anyone else’s intellectual property rights (for example, by using or uploading someone else’s content);
10.1.4 transmit any harmful software code such as viruses;
10.1.5 try to gain unauthorised access to computers, data, systems, accounts or networks; or
10.1.6 deliberately disrupt the operation of anyone’s website, app, server or business.
10.1.7 break our community guidelines or safeguarding policy.
10.1.8 change the app, combine the app with other products, copy, reverse-engineer, decompile, adapt or try to extract the source code from the app, except where this is allowed by law.
10.1.9 bypass, manipulate or circumvent content moderation, keyword blacklists or any safety measures put in place.
10.2 We may, in our sole discretion (at our choice), remove any content which breaches our community guidelines or terms of use rules without notice and without any compensation.
10.3 We may suspend your account where you breach the terms of this agreement and may make a report to the authorities if there are any safeguarding risks exposed by your use of the Liara App.
11 User-Generated Content and Conduct
11.1 You agree that all content they submit, including text, images, and other media, must adhere to our community guidelines and the principles set out under thez Online Safety Act as amended from time to time in and all such similar legislation.
11.2 Any user-generated content deemed harmful, inappropriate, offensive, or otherwise violating these Terms will be removed, and appropriate action, including account suspension or reporting to authorities, may be taken.
11.3 You agree not to engage in bullying, harassment, exploitation, or any other form of harmful conduct. Parents or guardians who use the app to exploit or harm children will face immediate account termination and you accept that illegal conduct may be reported to the authorities.
11.4 You will own any content which you add to Liaura and you provide us with a licence to use the content you upload to provide the services of Liaura.
12 Updates to the app
12.1 We may update the app from time to time for reasons that include fixing bugs or enhancing functionality. We might also change or remove functionality but if we do that we will ensure that the app still meets the description of it that was provided to you at the time you downloaded the app.
12.2 Updates will either download automatically or you may need to trigger them yourself, depending on your device, its settings and the App Store.
12.3 We strongly suggest that you download all updates as soon as they become available. Depending on the nature of the update, the app may not work properly (or at all), or you may be exposed to security vulnerabilities, if you do not keep the app updated to the latest version that we make available.
13 Changes to this agreement
13.1 We may need to revise this agreement from time to time to reflect changes in the app’s functionality, to deal with a security threat or if there is a change in the law or guidance.
13.2 You will be asked to agree to any material changes in advance by an in-app notification, usually when you download an update. If you do not accept the changes, you will not be able to use the app and can apply to the App Store for a refund.
14 External services
14.1 The app may enable you to access services and websites that we do not own or operate (referred to below as ‘external services’).
14.2 We are not responsible for examining or evaluating the content or accuracy of these external services. Before using them, make sure you have read and agreed to the terms on which they are being offered to you including the way in which they may use your personal information.
14.3 You must not use external services in any way that:
14.3.1 is inconsistent with these terms or with the terms of the external service; or
14.3.2 infringes our intellectual property rights, or the intellectual property rights of any third party.
14.4 From time to time, we may change or remove the external services that are made available through the app.
15 Subscriptions & Billing
15.1 We may offer subscriptions that grant access to additional features, content, or services within the Liaura app. Details of the current subscription offerings, including price, duration, and included benefits, will be clearly disclosed within the app and on the App Store listing prior to purchase.
15.2 Subscriptions automatically renew at the end of each billing cycle unless cancelled at least 24 hours before renewal. Your account will be charged for renewal within 24 hours prior to the end of the current period. You can manage or cancel your subscription at any time in your Apple ID or Play Store account settings.
15.3 If you cancel a subscription, you will retain access to the relevant content and features until the end of the current billing period. We do not offer refunds for unused portions of a subscription period unless required by law.
15.4 Renewal reminders, where required by applicable law, are managed directly by the App Store (Apple) or Google Play. Users will receive renewal notifications in line with the policies of the store through which the subscription was purchased.
16 Our responsibility to you
16.1 If we breach this contract or are negligent, we are liable to you for foreseeable loss or damage that you suffer as a result. By ‘foreseeable’ we mean that, at the time this contract was made, either it was clear that such loss or damage would occur or you and we both knew that it might reasonably occur, as a result of something we did (or failed to do).
16.2 We are not liable to you for any loss or damage that was not foreseeable, any loss or damage not caused by our breach or negligence, or any business loss or damage.
16.3 If the app damages your device or any software installed on it as a result of our failure to use reasonable care and skill, please let us know. If we can, we will repair the damage. If that is not possible, we will compensate you. We may ask you for information (including photographs) about what has happened so that we can understand the nature of the problem.
16.4 We make all reasonable efforts to ensure the safety of children and parents using the App by implementing safeguards but we do not state or promise that we can prevent all inappropriate content or stop or malicious attacks. We do not promise that the App will be error free or suitable for any specific purpose or continually available. Parents should still use other means to supervise their children.
16.5 Nothing in these terms excludes or limits our liability for any death or personal injury caused by our negligence, liability for fraud or fraudulent misrepresentation, or any other liability that the law does not allow us to exclude or limit.
17 Failures of networks or hardware
17.1 The app relies on a number of features working properly to enable you to enjoy all of its features. Many of these, such as your internet connection, your device and the App Store, are entirely outside of our control. Although we will do everything we reasonably can to resolve issues, we are not responsible to you if you are unable to use all or any part of the app due to a poor internet connection, faulty components in your device (such as a faulty camera), App Store failure or anything else that it would not be reasonable to expect us to control.
17.2 We do not guarantee that your use of the app will be error-free or uninterrupted but we will make reasonable efforts to fix any bug and provide availability in line with our service levels for paid use of the app.
18 Complaints
Our Complaint Handling Policy can be accessed here https://liaura.app/legal.
19 Ending this agreement
19.1 We can end this agreement if you do not comply with any part of it or if we stop supporting the app.
19.2 We will give you a reasonable amount of notice before the agreement ends but if it ends for what you or your supervised child has done and this is serious then we may end this agreement immediately and without advance notice to you. ‘Serious’ means that you are causing harm (or attempting to cause harm) to other users, interfering with the operation of the app or doing anything else that we think presents a big enough risk to justify us ending the agreement quickly.
19.3 You may terminate your subscription agreement at any time through the app or on the App Store.
19.4 It is the responsibility of the parents to monitor and supervise their children’s use of the App, if you fail to do this or circumvent the safety provisions or misuse the App in any way, you may have their account suspended or terminated, permanently banned and where necessary, you will be reported to the authorities.
19.5 The consequences of the agreement ending are as follows:
19.5.1 you are no longer allowed to use the app and we may remotely limit your access to it;
19.5.2 you must delete it from any devices that it has been installed on;
19.5.3 we may delete or suspend access to any accounts that you hold with us; and
19.5.4 where it has been ended by us because you have not complied with a part of the agreement or where you have ended the agreement for your convenience under clause 16.3 and 16.4 above, you are not entitled to a refund.
19.5.5 Where there are breaches of our safeguarding policy we may refer the matter to law enforcement.
20 Third parties
No one other than us or you has any right to enforce any term of this agreement.
21 Transferring this agreement
21.1 We may transfer our rights under this agreement to another business without your consent, but we will notify you of the transfer and make sure that you are not adversely affected as a result.
21.2 You are not allowed to transfer your rights under this agreement to anyone without our prior written consent.
22. Governing Law and Jurisdiction
22.1 These Terms are governed by the laws of England and Wales, without regard to conflict-of-law principles.
22.2 You may also benefit from mandatory consumer-protection or privacy rights under the laws of your country of residence, including (for example) the Consumer Protection (Fair Trading) Act of Singapore, the Consumer Protection Act 2019 (India), or comparable US and EU laws.
22.3 Unless local law requires otherwise, any dispute arising under these Terms will be subject to the non-exclusive jurisdiction of the courts of England and Wales.
22.4 Nothing in these Terms limits any rights you have under applicable local law to bring a claim in your local courts.
23. Data Retention Following Account Deletion
23.1 In accordance with our safeguarding obligations and legitimate interests under UK data protection law, certain limited data—such as identity verification records, associated account metadata, chat and post logs, and reports—may be retained for up to 5 years following account deletion. This is necessary to respond to any safeguarding concerns or regulatory obligations necessary to respond to any safeguarding concerns or regulatory obligations, and carried out in compliance with the UK GDPR, EU GDPR, and applicable North American privacy laws (including state-level protections in the US and federal laws in Canada).. All other personal data, including profile photos and non-essential metadata, will be deleted in accordance with our data minimisation policies. For full details, see our Privacy Policy.
24. Universal Legal Coverage & Regional Rights
24.1 Territorial Scope
These Terms and our Privacy Policy apply globally wherever Liaura is made available. Nothing in these Terms limits your statutory rights under the consumer-protection or data-protection laws of your country of residence.
24.2 Data Protection Compliance
We process personal data in accordance with applicable laws including the UK GDPR, EU GDPR, Singapore PDPA 2012, India’s Digital Personal Data Protection Act 2023, and comparable US state and federal privacy laws (including COPPA and CCPA).
You may contact our Data Protection Officer at hello@liaura.app to exercise rights of access, correction, deletion, or withdrawal of consent.
24.3 Cross-Border Transfers
Your data may be transferred to and stored in the United Kingdom, European Union, or other jurisdictions where Liaura and its service providers operate.
When such transfers occur, we ensure a comparable level of protection through contractual or statutory safeguards required under GDPR, PDPA, and DPDP 2023.
24.4 Children’s Privacy
For users below the minimum digital-consent age in their jurisdiction (13 in the US under COPPA, 13 in Singapore under PDPA, 16 in the EU), parental or guardian consent is required to create and manage an account. Parents may review or delete a child’s data via in-app settings or by contacting us.
24.5 Jurisdiction and Local Rights
Residents of other countries may bring proceedings in their local courts to the extent required by their consumer-protection or data-protection laws.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded.
24.6 Updates to Terms
We may periodically update these Terms and our Privacy Policy to reflect legal or operational changes.
The latest version will always be available at https://www.liaura.app/terms-app, and continued use of the App after an update constitutes acceptance of the revised terms.