Choosing a child’s first social app can feel surprisingly complicated. Many apps describe themselves as safe, private or suitable for children, but those words do not always mean the same thing. To choose a safe social media app for kids, look beyond the age rating. Check who can contact your child, whether accounts are private by default, how guardians are involved, what information the app collects and whether its design encourages healthy use. The safest option will not si

What You Need to Know About the Ban There is not yet a final, legally confirmed list that shows which apps will be affected by the UK social media ban. The government intends to use a model similar to the one introduced in Australia. Its current guidance names Instagram, YouTube, TikTok, Snapchat, Facebook, and X as examples of platforms included in that model. That makes these services likely to be affected, but being named as an example is not the same as appearing in final

We’re proud to partner with The Ad Village to help build a safer digital ecosystem for children. Together, we’re strengthening protections around advertising so parents can be confident that inappropriate products and messaging never appear in their child’s digital world.

As parents, we want our children to enjoy the benefits of being online, without stumbling into the dangers. The first step is to be aware of the risks. So, let’s break down everything you need to know about staying safe online and how to make it a team effort between you and your child.