Liaura x The Ad Village: Building a Safer Digital Ecosystem for Children

At Liaura, everything we build starts with one question: does this make the digital world safer and healthier for children?

That’s why we’re proud to announce a new partnership with The Ad Village, an organisation dedicated to ensuring that any advertising children see is age-appropriate, responsible, and aligned with their wellbeing.

Liaura exists to give children aged 6–13 a place to connect, learn, and grow without exposure to the risks that dominate mainstream platforms. We don’t run ads, sell data, or use manipulative engagement tactics. But we also recognise that children don’t live in a single app — they live in a wider digital ecosystem. This partnership is about strengthening that ecosystem, not just one platform.

The Ad Village creates technologies that make advertising safer for kids. Their work helps ensure that inappropriate products, messaging, or promotional content simply doesn’t appear in children’s digital spaces. For parents, this matters deeply. It means greater confidence that commercial influence isn’t undermining their child’s wellbeing, values, or development — even outside of strictly “educational” environments.

As Liaura founder Hugh Shepherd often says, the conversation about children and technology shouldn’t stop at what’s broken. Yes, there are serious issues in today’s digital landscape — from data exploitation to inappropriate content and pressure to consume. But there are also teams quietly building better systems, with care, ethics, and intention. This partnership is about syndicating together around those solutions.

Rather than amplifying fear alone, Liaura and The Ad Village share a belief in practical progress:

• designing systems that put children’s needs first,

• giving parents real confidence rather than vague promises, and

• proving that commercial models can exist without exploiting attention or trust.

By aligning with The Ad Village, we’re reinforcing a shared standard: children should never be the product. Whether through content, community design, or advertising safeguards, every layer of a child’s digital experience should respect their stage of development and their right to safety.

We’re excited about what this partnership represents — not just for Liaura users, but for the broader movement toward responsible, child-centred technology. When organisations with shared values work together, we move closer to a digital world that genuinely supports children, rather than asking them to navigate it alone.

Learn more about The Ad Village and their work at https://www.theadvillage.com.