HOW IT WORKS
How Liaura works
Setting up takes just a few minutes.
1
Setting up the app is easy
A parent or guardian creates the family account and adds each child's profile.
2
Parents approve who's in
Children connect only with contacts and communities you've approved — no open network, no strangers by default.
3
Children learn, create & connect
Age-appropriate activities, creative tools and learning content help children build positive digital habits.
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Reward learning with Aura Points™
Aura Points reward kindness, creativity and learning — not time spent staring at a screen.
5
Effortlessly stay in the loop
Guardian controls and visibility let you adjust access and support your child as they grow.
WHAT WE ARE
What Liaura is — and what it isn't
The clearest way to understand Liaura is to be clear about what we've chosen not to build.
Liaura is
A safe digital community for children
Built around learning, creativity and connection
A place to practise digital life with approved people
Designed to reward kindness and curiosity (Aura Points)
Calm, finite and age-appropriate
Funded by families, not by selling attention
Liaura isn't
An open adult social network
Built around addiction, follower counts or going viral
A place where strangers can reach your child
Designed to maximise screen time
An algorithmic feed or infinite scroll
Ad-driven or powered by behavioural advertising
Built around child safety, privacy and wellbeing principles reflected in COPPA, GDPR, the UK Online Safety Act and supporting UN SDGs.
SAFETY BY DESIGN
Safety by design
Safety isn't a setting you switch on. It's built into how Liaura works — three ideas shape every part of the experience.
Bounded access
Liaura is closed by design. There's no open adult network, no public follower counts, no algorithmic feed and no infinite scroll. Children connect only through approved contacts and communities, so the space stays small, calm and age-appropriate.
Layered moderation
Safety works in layers: text moderation, easy reporting tools and manual review where it's needed, supported by parent and community accountability. Our roadmap includes AI Shield to strengthen these layers over time.
Visible guardianship
Parents and guardians manage access through a family profile structure, with visibility and controls built in. Where real-life connections matter, time-limited friend codes help keep new connections grounded in people children actually know.
Built from the ground up to reduce risk and support healthy habits — not to promise the impossible. We're honest about what technology can and can't do.
PRIVACY
Privacy in plain English
No dense legal text here. Here's how we think about your child's data — no legal mumbo jumbo.
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We don't sell children's data.
Your child isn't the product, and we don't put their information up for sale.
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No engagement-maximising feed.
We don't use an algorithm designed to keep children hooked.
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We explain things clearly.
You'll always be able to understand, in plain English, what we collect and why.
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No behavioural advertising.
We don't profile children to target ads — there are no ads driving the experience.
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We collect less, on purpose.
We aim to gather only what's needed to run a safe, useful service — and no more.
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Built with child-safety expectations in mind.
Our approach is informed by UK child-safety expectations and safety-by-design principles, including the Children's Code.
FOR SCHOOLS AND CLUBS
For schools, clubs and communities
Liaura works best when it reflects the people and places children already trust. We partner with schools, clubs and community groups to create approved spaces where children and parent communities can flourish offline.
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Approved communities
Schools and clubs can host spaces where membership is verified and bounded — so children connect around things they actually do together.
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Rooted in real life
Time-limited friend codes and real-life connection logic help keep online links tied to offline relationships.
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A safer first step
Liaura supports the work parents and educators already do — helping children build confidence online before they reach mainstream platforms.
FAQ
Questions parents ask
A few of the things guardians most want to know. Tap any question to expand.
Frequently asked questions
A safer first step into digital life
Children still need to learn how to communicate, make choices, manage friendships and build confidence online.
Liaura gives them a calmer place to practise, with trusted people around them and parents still close by.
Liaura is the middle path: not offline forever, not adult social media too soon.