The public debate is loud: social media is either “destroying childhood” or being unfairly demonized. Parents are stuck between ban it and let them roam. The evidence is quieter and more nuanced: there is no coherent scientific basis for blanket bans on digital access for children. What the research does support is age-appropriate, safeguarded access, plus clear accountability for platforms.

At Liaura, we support the spirit behind these efforts: protecting children from harm and reducing unnecessary digital pressures. However, as with any complex issue, the reality is more nuanced.

The #SmartphoneFreeChildhood campaign highlights growing concerns about kids and phones. But if not smartphones, then what? Liaura offers a safe, guardian-managed digital alternative where children aged 6–13 can connect, play, and build essential life skills.